As promised in one of the Facebook Ads Summit info dump posts, I asked the guru over Product Monetization to send the document that he handed out as a cheat sheet for one of the round table discussions about best practices. He sent it right over. First let me say how impressed I was with [...]
Soap is back for lesson 2 and droppin a little more SEO knowledge for everyone to enjoy. Take a few seconds and get your learn on.
Backlinks
The perfect backlink is sitting in the middle of a keyword-rich, on-topic paragraph of text, on a topically related website with a high PageRank, on a topically matching page on [...]
Wanna get that Google page rank just a little higher or just increase your overall knowledge of SEO? Here’s a sweet tip from Robert “I can out design you with my left arm tied behind my back AND I really did invent WordPress, no really” Soap (that’s our nickname for him – he would be [...]
Targeting may be one of the most overlooked feature of Facebook advertising. It’s there, it’s relevant, it’s easy and there are zero reasons not to target. Straight up science from Facebook to your face – absorb this ish:
Stand out from the rest.
Due to the nature of health products and services, users are selective and
need [...]
Here’s another “top 10″ list (except it’s only 5) from the brain trust at Facebook. Wondering why your ads aren’t getting approved, or your CTR sucks? Common sense son:
1. Be Relevant
One way to do this is by targeting users who have interests listed in their profile
that are related to your business. Make sure you are [...]
They give it to me. I give it to you. The Facebook Ads team released their top 10 ad creative tips. A lot of it is common sense to seasoned marketers but it’s still worth the 2 minutes to scan through it. As we all know, you must start with your basics and build upon [...]
If you’re reading this, I really hope you understand what it means to have things “above the fold” and why it is or isn’t important to you. For years as marketers we’ve been telling our designers to try and put a square peg into a round hole. It might go like this: “Hey, I need [...]
If you are a Facebook ads player then you are probably a little frustrated right now, right? You are not alone. We have been getting questions the last few weeks about what we think is going on and so I finally decided to post so I don’t have to repeat it again.
We have seen the [...]
If you are consistent with your Facebook advertising, this article isn’t for you – so keep hustlin. If you’re having trouble getting clicks and whining about impressions, this would be a good place to start. Facebook ads are common sense, and going through forum after forum it annoys me to see all the hatred for [...]
Setting Up Your First PPC SEM Campaign
Okay, now you have an account and some of the basic info. Let’s take you through setting up your first campaign. It can be overwhelming at first (especially when Google redesigns the entire user interface – which happened in 2009!), but as you work with it, you will become [...]