Facebook Ads – Dropping Science On Targeting
Targeting may be one of the most overlooked feature of Facebook advertising. It’s there, it’s relevant, it’s easy and there are zero reasons not to target. Straight up science from Facebook to your face – absorb this ish:
Stand out from the rest.
Due to the nature of health products and services, users are selective and
need to trust in your brand. What differentiates your service from the
rest? Highlight benefits from using your product. Showcase attractive price
points or special promotions.
Get to know your users.
Facebook is a trusted platform for users to exchange information with
their friends and family, so our users provide authentic information about
themselves. Pay attention to your target age demographic. Whether there
is a well-defined target age, or a broad appeal for your product, you can
reach your desired consumers in ways that allow you to maximize your ROI.
Engage your audience in a meaningful way.
Facebook has innovative, fresh and valuable ways to engage its users.
Are you launching a new product? To supplement conversions on your
ecommerce site, you can create a Facebook Page while simultaneously
creating a platform for our users to discuss your product. The ability
to share their opinions with similar users will encourage a meaningful
discussion, with your brand in the foreground.
There you have it. Stay tuned for more Facebook goodness, until then keep pimpin.