Just going to jump back in it.  Picking up where we left off…

The Ad Networks and CPA Offers

Choosing an Ad Network

Okay, so now you have a website. The next step is to find an ad network and find offers to promote. If you haven’t heard of any before, you’ll want to do a little homework, seeing what networks are available and what they promote. Rest assured, whatever type of traffic you’re dealing with, there is going to be an ad network that has an offer or product that you can direct toward your site.

From Clickbank (who promotes a lot of ebooks and virtual products) to MarketLeverage (that has a lot of As-Seen-On-TV offers) to LinkShare or Commission Junction (which aggregate offers from various advertisers), there are many CPA and CPL networks available to choose from. What you’ll want to do is think about what type of website you have and what type of traffic it attracts. This will help you choose an ad network that carries offers that will be of interest (and value) to your visitors.

Types of Offers

• CPL – Cost-per-leads are what the name implies. For each lead you send the advertiser, you receive money. There are a few different types of leads usually used. Here are some, although there may be others.
  • Email Submit – The user has to enter their email address and you get paid from $1 to $4 depending on the advertiser.
  • Zip Submits – If people enter their zip, you get paid $1 or more for the lead. These can be really successful depending on the traffic. The payout isn’t high, but if you can do quantity while keeping quality of traffic, it can be a good piece of your portfolio.
  • Short Forms – As forms get more complex (ask for more information) the payouts generally get larger. You have to take into consideration that longer forms (especially ones that ask for secure information, ie. SSN) usually see lower conversion rates in general but the payouts can be $50+.
• CPA – Cost-per-action means you get paid when the visitor performs a certain action that is defined by the advertiser. That can be signing up for a website, ordering for information, or purchasing a product. The payouts for these vary wildly, but they can be one of the best ways to monetize targeted traffic.
• CPC / CPM – Cost-per-click and Cost-per-thousand (pageviews) are other ways advertising is bought and sold online but not a huge market in affiliate marketing especially for beginners.

Always look for new offers

The thing to remember is that the ad networks are constantly getting new offers and dropping old offers. Because of this, it’s important to keep up with what networks are offering new products that might fit into one of your niche websites. This can take up time, but if you schedule for it during the week and sign-up for email notifications of new offers, it’s not much work and can enable you to jump on a new offer before other people even realize it’s available. This head start can give you an advantage online, even if it’s only for a few days.

Think outside the box

As a final thought for CPA and other advertising offers, it’s good sometimes to think outside of the box. Now, this phrase may seem cliche, but it’s good advice. As you surf the Internet as part of your job or for entertainment, you’ll notice you begin to “pick apart” websites and offers. As you become a seasoned affiliate marketer, you’re never going to look at the web the same way again. This is a good thing, however. Every time you’re online, you’re going to be able to see what others are doing and think about how you can switch it up to improve on it.

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