Facebook Ads – Top 5 Best Practices
Here’s another “top 10″ list (except it’s only 5) from the brain trust at Facebook. Wondering why your ads aren’t getting approved, or your CTR sucks? Common sense son:
1. Be Relevant
One way to do this is by targeting users who have interests listed in their profile
that are related to your business. Make sure you are using relevant keyword targeting.
For example, if you’re trying to reach users who are interested in cooking, you could
use keywords such as: cooking, cooking shows, cooking channel, cookouts, cookbooks,
Rachel Ray, food, food network, food TV, Mexican food, food and wine, wine,
Chinese food, Italian food, dinner with friends, and going out for dinner.
2. Expand Your Audience
When keyword targeting, think outside of the box. Think of related keywords that
users who may not explicitly mention your product but are interested in similar
products/services might place in their personal profiles.
3. Bid Competitively
For any given ad unit, we select the best ad to run based on both the cost per click
or cost per thousand impressions and ad performance. If you’re not receiving as
many clicks or impressions as you would like, try increasing your maximum cost per
click or maximum CPM. You can also view the recommend bid again once your a
beings running.
4. Encourage Action
Make sure that your ad text includes a strong call to action. A call-to-action encourages
users to click on your ad and should explain to the user exactly what you
expect them to do when they reach your landing page.
Some examples include:
Order online today! Sign up today! Click here! Learn more now.
Click to become a Fan of our Page! Check us out now.
Click here to learn more. View our offers online now. Register now!
5. Think Simple
Make sure that the site you are advertising is easy to navigate and that the landing
page presents information related to the ad prominently and clearly. This can also
cut down the time it takes for the user to make the conversion you’re looking for.
For example, make the price of your product or registration form for your service
easy to find and understand.
boom.
Comments on Facebook Ads – Top 5 Best Practices
PPCPimps is my mofuggin’ PPC bible.
Hey great article, I’ve too noticed strong calls to action work really well. Another important thing I’ve noticed is make sure you get a picture that really stands out.