New Facebook Ad Manager
Facebook started rolling out their updated version of the Facebook ad manager. A few of the top advertisers have been in beta with this new ad manager for a few weeks now. It has def evolved from where it was BUT it is a still a work in progress in our opinion. We will continue to toggle back and forth from the new manager to the old depending on what tasks we are trying to complete.
There are even more developments on the way with the manager though. If you didn’t know already, Pimps are a huge supporter of FB and their ads team. We hear all the noise from others but we have nothing but love for them. Here are some highlights of the new manager if you have not had a look at it yet:
- totally new look including haveing all campaigns in a scrolling list on the ad home page
- multi-ad manager – by far the best/biggest improvement
- in-line ad editing
- new navigation bar
- it also seems to be loading the ad home page a bit quicker with the new changes
If you are a FB advertiser you will see this new option in your account soon if you have not seen it already. Talking to our rep there they will continue to roll it out slowly and continue to work any bugs out as they are reported.